If you think you have excuses for your lack success in this ever increasingly busy book publishing game, Indie or Traditional, then it’s time to get real about what it takes to succeed. Think fourteen hour days, self-education and a boots-and-all attitude that makes me wonder at my audacity to think that I could succeed with my lackadaisical attitude to my business. Elicia Hyde is a marketing expert and she brings everything she’s learnt in marketing in the last fifteen year to marketing and selling her books. Elicia’s first tip is to surround ourselves with people who have been there before us. In Elicia’s case, this was Joanna Penn, Mark Stephenson and Mark Dawson, all of whom share their expertise through blogs, podcasts and/or courses. Coming hot on the heels of that piece of advice is email list building and funnels – our direct FREE line of communication to our readers and Elicia’s Number 1 marketing tool. And after listening to Elicia’s story, I’d love anyone to have an excuse for not trying at least some of the marketing tactics Elicia suggests. Sorry, folks, there goes our ‘we haven’t got enough time’ excuse, right out the window with everything other excuse we’ve been feeding our neurotic selves. This woman’s story is amazing and if her books are half as intriguing then I’m off to buy them all. You can find out about Elicia, The Soul Summoner Paranormal Suspense Series and her other books here.