Have you ever wondered about the nitty-gritty of Indie publishing and all the small details of what makes up the life of an Indie author? Julie Schooler has done it, twice, and what’s more, she’s a bestselling author in her parenting advice niche. Julie is the author of the perenially popular parenting self-help books, Easy Peasy Potty Training and Easy Peasy Healthy Eating, and she takes us through the Indie publishing process of Create Space, pricing, proofs and ebook sales. Our conversation warms up with talk about launching, ISBNs, formatting and taxes. Then there’s editing, illustrations, reviews and promotions. On choosing your niche, you need to look at solving pain points for your customers. But most important of all are friends; ones who write and ones who publish. There’s nothing like a warts and all conversation with someone who’s been there, done that to wonder whether Indie publishing is worth all the effort. But hey, think of the satisfaction of seeing your books on the Bestseller lists and getting to keep all the profit, well, most of it, anyway. You can find out more about Julie and her website, Cherish Mama here.
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