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10 Steps to Running a Successful Book Stall


  1. Choose your market wisely – is the market popular with locals and visitors? Will the market have a large through traffic?
  2. Does it sell artisan products and crafts that will attract the kind of customer who may be interested in your books?
  3. Does the market have room for you? Make sure you ring ahead and check out the requirements and responsibilities – these vary, depending on rules set out of each market
  4. Be aware of the costs involved – each markets has a different fee structure
  5. Do you need to fill out forms and pay in advance or can you just turn up on the day?
  6. Do you have Public Liability Insuance? Is it a requirement of the market you are attending? The minimum seems to be $20 million and costs around $200 a year here in Australia
  7. Do you have the right equipment? Do you need a marquis (is the market outdoors?)? Do you have table, chairs, banners, and an enticing layout for your books?
  8. Do you have bookmarks, business cards and prices for your books clearly displayed?
  9. Reviews – have you laminated a good review of your book so potential buyers can see what others are saying about your writing?
  10. What else can you add to your display to maket it visually appealing (remember to maintain a professional image)? Think about taking your computer and showing a youtube clip if you have one – or make a simple interactive slideshow

About the author, Melinda

I'm an authorpreneur, English teacher and podcaster who dreams of a life on the road full of adventures and handsome heroes, whilst making squizillions of dollars in book sales to pay for my chocolate fix. In the real world, I write novels and non-fiction, and offer my expert advice via online courses (as soon as I make them) and writing retreats (as soon as I organise them).

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