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#138 The Spiderweb Effect: How Writing A Book Will Grow Your Business, with Brian K. Wright

Brian K Wright is the host of Success Profiles Radio and publisher of Success Profiles Magazine. Over the last 6 years, Brian has interviewed world-class achievers such as Darren Hardy, Jack Canfield, Loral Langemeier, Kevin Harrington, Sharon Lechter, and many more.

A lot of people, when they think about writing a book, they think of selling millions of copies and it’s a really nice idea but unless you’re really famous or well known that may or may not happen.

It’s what you can do with the book once it’s done that’s the goal, whether it’s speaking on stage, having a coaching program, staging a live event, or being invited to do shows. It will present opportunities to sell your book and make a lot of money at your bookstore signings.

There are a lot of opportunities to go beyond the book but the book is the springboard by which you can do everything. Brian’s radio show was the springboard that created a lot of opportunities and then the book spun from that and the magazine spun from that. Start somewhere, master or something I know I’m going and then figure out how to spend it.

A lot of people make the mistake of trying to start a bunch of things at once and end up not doing any of them very well.

A book is a credibility piece. If there are let’s just say hypothetically 10 people in your industry and somebody is trying to decide who to work with. If you’ve got a book on the other nine don’t guess who automatically has the the first opportunity the person with the book because you you must be the expert.

People will make that assumption and so they’ll check out your book. They like to do their research and figure out who people are. If they see your book it can be a nuclear business card.

You can find out more about Brian, his books and Success Profiles here.


Read Full Transcript

Melinda: Welcome to another episode of Writer on the Road. Today we're travelling to Arizona which is a little bit far away from where we are here in Oz. I'd like to welcome Brian Wright. Brian is a guest that I have been recommended to by Brian Burkard. Hi Brian. This one's for you. I have been encouraging my friend Brian from the Marketers Mindset to write a book for a long time and I believe part of your expertise is in book writing.

Brian: It is. I've done three of my own books and I go through my books for other people and I also host a meetup group here in Arizona for offers and side started that a couple of months ago I had my third meeting earlier this week with my group and it's been a lot of fun it's been a great journey.

Melinda: I always go straight to the top when I need my experts. Brian, I've got to tell you that with my research that I've been carrying out tonight you are the expert of all experts. You have a wonderful book out and it's a new book released this month and it's called Success Profiles, Conversations With High Achievers. You can have a podcast success profiles radio.

You also publish the Success Profiles Magazine.

Brian: Yes. It's a spinoff of my radio brand. When I started my radio show back in 2012 I realized after a while I had so much content that I could repurpose.

I think this is really important. If you are creating content repurposing in as many ways as possible. Some people will listen to you do a radio show or podcast. Some people read but some people will read your magazine. Some people will meet you in person but they won't find you everywhere unless they're a super fan. But you have to reach people where they are. Some people prefer to read. Some people prefer to listen and so repurposed content to appeal to as many of the senses as possible so that people have a greater opportunity to find you.

Melinda: Brian is an expert at this everybody. I'll confess it's four o'clock in the morning here and I started researching Brian's work at midnight and I have kept going for hours and hours. I have the most fascinating man with me here today. Brian, your new book. Let's start with your books, then work backwards on how to write one. The focus this week is on nonfiction.

Melinda: For those of you who haven't explored the opportunities with nonfiction they are absolutely amazing to build your brand and share your expertise and Brian does this with his latest book.

Brian: I've talked to some of the most amazing people. I talked about repurposing content a while ago I had this idea to present a compilation book to a publisher and I found them on Facebook interestingly enough Mortgage Giants Publishing and I had this idea for the book where I would compile some of my most favorite interviews from some of my most well-known guests into a book and they loved the idea.

They've done compilation books before. Some of them aren't very good because they're not edited very well but they said that I did a really great job of editing my book. Now here's the thing. Done is better than perfect. It took me a while to put this together because there were days I just feel like working on it.

I just you know I have to feel properly inspired to keep going and I went for weeks without being properly inspired I didn't want to finish but then I realized it was sitting out there and I had to get it done.

I decided I had to get it done right after some really amazing people Darren Hardy who published Success Magazine for many years. Jack Canfield who co-wrote all the Chicken Soup for the Soul books. Those books collectively have sold over 600 million copies I believe with various titles. It's a huge series. The Success Principles, Maya The Millionaire Maker Tom Zeigler some of the legendary Matt Gallagher. I had 11 really amazing interviews in that book and you can find it on Amazon. You can find it in Barnes and Noble and find it everywhere. And it was really a joy to put this together.

If you are not sure what contact you can create you can co-create that contact with other people via a podcast or interviews. If you have expertise in one particular topic which a lot of us do and you know experts who are in your field might be able to lend an interesting perspective that maybe you don't have. That's a great way to create contacts through a compilation book or even doing it through a virtual seminar which I get to be doing a virtual seminar toward the end of November. My coach and I are putting this together. He is a website designer and that gives me a virtual iPad which will be free Twitter. And that's going lead to a live event in the spring. Also, the whole idea that you should make your book into a business and it should be part of what you're doing.

Melinda: A lot of people, when they think about writing a book, they think of selling millions of copies and it's a really nice idea unless you're really famous or well known that may or may not happen.

Brian: It's what you can do with the book once it's done that can be the goal by for you whether it's speaking on stages whether it's having a coaching program whether it's staging a live event, whether it's being invited to do shows like your fine show here. It will present opportunities which you can then spend to income and other revenue sources so you can sell your book and make a lot of money at your bookstore signings here in town. In fact, I've done four of them and I've had a really great time. I've learned a lot. I've got two more scheduled for the near future but look beyond just selling your book.

There are a lot of opportunities to go beyond the book but the book is the springboard and I tell this to my clients all the time. The book is the springboard by which you can do everything for me my radio show as the springboard back created a lot of opportunities and then the book spun from that and the magazine spun from that and so on and so forth. So I'll start somewhere master or something I know I'm going on and on here but master something and then figure out how to spend it. I think a lot of people make the mistake of trying to start a bunch of things at once and you're gonna end up doing any of them very well.

So master something and then spiderweb it up from there.

Melinda: You are fascinating in what you say and I've been making notes here and I'm not even sure where to begin unpacking what you're talking about.

The event virtual event is going to be Wednesday Thursday November 28th and 29th, which might be the next day in Australia.

Brian: Look for a print or a dark author or a live so look for that in the coming weeks and I'll be posting about Facebook and I know we’re connected on LinkedIn.

Melinda: I did a course here in Australia with Adam Hoolahan and it's LinkedIn influencers so there's a whole range of business people are starting to test the ground. A lot of trying to get a start. I know you work a lot with entrepreneurs and a book is key isn't it.

Brian: It's a credibility piece. I think a lot of people just use the book as a credibility piece. If there are let's just say hypothetically 10 people in your industry and somebody is trying to decide who to work with.

If you've got a book on the other nine don't guess who automatically has the the first opportunity the person with the book because you you must be the expert. You have to be some how people will make that assumption and so they'll check out your book and people you know they're savvy these days. They like to do their research and figure out who people are and is it going to be a fad is it aligned but if someone has a chance to see your book it can be really a nuclear business card and books don't have to be 200 pages. I think sometimes my clients get stuck on the idea that their books have to be long not really that old rich dad poured out rubber here psyche 20 years ago 114 pages. One of the most influential books in the last 20 plus years so he doesn't have to be very long my first two books were under a hundred pages.

My current book is 270 pages so right until you think you've said everything you want to say. And sometimes when I work with my ghostwriting clients they get so convoluted that they have so many great idea.

I had one client who I know wants to write multiple books. I told him one day I said I think you're trying to write off or gearbox at once and that made him stop. He says I think you're right. And so I said do this have four separate no pads. Every time you have an idea and put the title of all of her books on the top of each notepad page every time you've got a great idea.

Figure out what book that the idea actually belongs in so that you don't confuse yourself on your current project and by time you're done with the first one. If you've got a couple pages of ideas for your next book already outlined you're miles ahead. Now I'd like to start from zero anymore. So carpels can't compartmentalize your ideas and write them down but put them in a bucket and go from there.

So at least you don't forget what your idea was which is really important and secondly you know where the idea is that you don't have to think so hard about the next time. So if you've got all these ideas. Ask yourself Does this idea belong in my current book or is this another book some more later. Because that's a very real possibility.

Melinda: We did a series recently here on Writer on the Road with Paul Brody and he helped us all publish a book and he took us through the process and the very first thing he said is exactly what you've been saying.

They're very happy with 20000 words otherwise you'll see in two books number two three and four and a really good example of this everyone in our Indie world is Adam Croft. He is worldwide known as one of the biggest Indie fiction authors.

He wrote How to be an Indie Author. And it was really short it. I read it in an hour and thought it was meant to happen but an hour it people want it sure.

Brian: And here's the thing. People's attention spans are a lot shorter now than they used to be. And so couple that with the idea that a lot of people don't read a book after school after high school or whatever level school in that you finished because they had to do a lot of reading and so now it's not fun but if someone is reading a 64 page book and then get it done in an hour they feel like they accomplished something I wrote a book yay.

I tell people all the time it's like the bigger books aren't necessarily better books sometimes. Like I said before the most effective books are the shorter ones and you want to write something that people will read and people don't want to necessarily go on and on with their work just get in get out be done say what you need to say and be done.

Melinda: That's very much so in the business world because a lot of these people they're not expert writers they're expert in health and fitness so they're experts in whatever field where they want to get in and get out and get done as well don't they.

Brian: Absolutely. People are busy people are very busy and I mean even Why do Facebook lives I keep them to four to six minutes. I don't go on and on for half an hour about nothing. God bless everyone who does Facebook lives. A lot of them are great but if I'm really busy and I don't have any idea how long your life is I mean outstay for the whole thing I might if I really love yeah I'll stay but I want to respect my listener's time my readers time. I say my piece and dialogue and people know that I will provide whatever value I can in a shorter my time make it munch of all if you will actionable and then let's move on with our day and I'll come back again later and do this again.

Melinda: That brings us to the format of your book. It's absolutely beautiful. Everyone this is an idea I've had and again Brian says Done is better than perfect I'm always talking about it but I never quite get around to doing it.

Brian: I've got to mention I have 35 under my belt now and I've kept every transcript with the idea of turning them into books still not done. This thing of yours is a bunch of podcast transcripts turns in to something that is very readable even if you just want to choose one at a time.

I have an idea for you because my second book was a much shorter version of this book. I had three shows in a row where my my guests were expert in sales and it just jumped out at me.

Jeffrey Gettleman or Eric Laphams Scott Lopez and these three interviews might make a really short book a really good short book and I was 64 pages. So what I would say for you or anyone else after doing a podcast if you've got several shows on a common theme that might be a candidate for a really good short book my podcast and radio show is about success celebrating other people's successes so I get to explore different topics.

Brian: I interviewed Mark Robinson from the UK recently where he gave away a flat on television on Channel 4. I interviewed yesterday a copywriting expert but so those are completely different interview relationship experts fitness experts yeah like you said but if I've got people who have expertise in a very similar topic grouping those together in a short composition book maybe we can idea and people want it.

Melinda: People wanted everybody I know with the podcast people go to my website they're looking for something to buy and of course there's nothing there but there's going to be one day going on and it's really interesting people.

Brian: You're not pushing and selling your ideas. People actually want the content that people want to be successful and one of your I guess your mission though is it is to help people be the best they can be because you feel that they're living beneath their potential which I found was a very interesting expression.

I think a lot of people settle for what they think they can get in life and I've been there I've been there and I've done that and over the last maybe a couple of years especially the last 12 months especially I've reached that epiphany that I just have to say yes to myself and do what I meant to do in life. If you get good at something that you don't enjoy doing the world will keep asking you to do that thing and you'll be miserable.

Melinda: You were an educator. You began teaching composition. I haven't even heard that expression in many years. We call them essays now those English composition are now taken back expertise as an educator and you have moved into the corporate world and you're an expert in in leadership motivation and inspiration to 10 minutes would you have me inspired. Do you find that people are I guess with your with your magazine your success profiles. When did that come about? How do we find it and is it print or is it digital?

Brian: I do print out a few copies to give away at networking events or what I do with my Meetup groups I meet them.

I give every new person a printed copy so that they can see it. But success prop US is where people can go in if they want to subscribe it is a paid subscription but it's absolutely worth it. I put out a magazine issue every single month and usually the person on the cover is someone I've already interviewed on my show and I just curated some of that interview and make that feature article I put them on the cover and they usually love it because what I can tell them no extra work is hard if you just give me your shirt via your best picture. They're happy to accommodate it.

So is that everybody that gets that gives you guests the ultimate exposure and it sets them up as an expert before they even write a book.

Because they are on the cover of a magazine. Yeah. Kevin Harrington from Shark Tank was my first magazine cover back in December last year. And when I approached him I said personal thank you for being on my show three months ago some new things are going on and putting together a magazine I want you to be my first feature and I just like I explained Norks to wear his Ricardo of you are just curate material that we've already done and I don't need to interview you again. If I can just take your best picture we can go and he's like you let's do it. He answered me in less than an hour or a half and said Yeah that sounds absolutely great and I did print some copies because I met him in person at an event that he was speaking at and he recognised me immediately. And I gave him the magazine and it was so cool because he said part of my presentation was about digital marketing.

Is it okay is this primarily digital and you just print a few free events like this. I said absolutely that's exactly what I'm doing he says. I hold this up and talk about your magazine during my presentation. Yes. Am I going to say no to the ads and the photographer the events. Had a really wise moment because a few weeks after the event I saw a picture of him approaching me and shaking my hand as he was moving as he right before he spoke and I shook my head and said Thank you Brian said You're welcome. Then started speaking somebody caught that moment on camera. And that's the cover photo on my Facebook profile now.

But the idea of where the magazine came from I had so much content to repurpose and I thought What a shame it is that I haven't repurposed this in any way so I bought the domain for success profiles magazine back home and last year in September I was renewing that domain for the third year. I realised I hadn't done anything with it yet I felt really foolish. It's okay Brian go just go. Just do it. I s who can be my first cover and I haven't heard it would be perfect a perfect launch candidate. So he was very happy with it Shern Leichter has been on my cover. James Malinche back from Sigger millionaire Marshall sold her world class hypnotist as my cover. Bill Walsh. A business generator onic silver Onyx single excuse me just wrote a book called Escape is a copy writing expert and a recently I'm actually putting together a special edition for real estate and so I'm going to be using it as a local marketing tool for real estate professionals in their local markets and helping people get the word out about them in their local markets so that they can expand their base where they already are. So I stay busy. I love it. I'm happy with my life I couldn't be happier.

Melinda: What a cool idea is that everybody. Now here is a man clearly at the top of the field and clearly much soon after what you what you've done is it all the top people in the world and you've given them exactly what they wanted you. Even the people who want to know about them exactly what they want and you are a man sitting in a room like you haven't even had to leave that room to do that. And this is that idea. If you win again I guess the power of words. The power of getting things done. But also you are an expert in interviewing and repurposing now too aren't you. Did you imagine that was the genie you were going to take when you started.

Brian: I didn't envision the magazine when I started I wanted to do a compilation book like this. At some point I thought that would be really cool. I interviewed a lot of top people but it took me a while to build up to that list of people I interviewed a number of local people first. Although I will say my very first guess was how Elrod. Is the creator of American Morning. He is absolutely amazing. And I'm very grateful that he was first I interviewed him a few months ago for the third time I've had some people repeat on my show her second third and even fourth time. The really good ones get to come back but it's cool. I've really enjoyed this journey and some of it I envisioned and a lot of it I didn't because you don't know where the branch of the tree will grow once you planted the seed.

Melinda: That takes us right back to the beginning which is where we continue to start full for some of us here who are listening today. One of the biggest things I know is he is going to sound really good but I haven't got the time.

Brian: What I tell my ghostwriting clients one reason why you should hire me is if you don't have time I will make time to do it for you because they're busy running their business maybe writing is not their core area of genius. However if you are looking to write a book for yourself and you want to but you haven't found the time you just need to make the time. Thing about this. If you have not written your book who is not getting to hear your message and was costing them tonight here your message. Seem God take yourself out of your own head. There are people out there who need what you now and we're all an expert in something and we think oh everyone knows this. No not everyone knows what you now. Not everyone knows what you know and the world needs your message.

I really firmly believe that to carve out some time even if it's 20 minutes a day carve out some time to write whether it's first thing in the morning whether it's the last thing you do make some time you can make some time. If you really really want to do that you'll make some time. And sometimes I just wasn't inspired. But after a while when I really had my strong why with my first book my student leadership book my story on why was that I was going to an event several months ahead of the date that I was currently at. And one of my friends who was a Marine made me promise that I would have a book in hand. By the time I saw him at that event I didn't want to disappoint the Marine. So that was my big strong lie and I got it done. Were there mistakes. Yes there are mistakes and that will fix it. Who knows. I could I could revisit this and update the examples and release another edition of that that is somewhere down the line that first book was almost 10 years ago. It's not at the top of my list of things to do though. But hey if I run out of things to run out of ideas I can go back and revisit spoke updated it's all good.

Melinda: You reminded me of a little story. Tim Graal has just put out his newest book and his attitude was he needed to write his book and he kept procrastinating. And his motivation was that he would pay a man he hated a certain amount of money if he didn't write the book and it was such a main motivator for him. He's written this amazing book and it's very raw and it's very personal and he has it it's an amazing book. But whatever motivates us to get things done it you have to use it don't you.

Brian: Yeah, you do. You have to find your motivation to find your very strong why and that will that will take you to the top. If you have a burning desire and a really strong purpose as much as the point. You have a great starting place.

Melinda: That's what we need. Now you say in your head you find some stuff that I was reading that you don't do fiction yet I noticed one of your skills is creativity and I find that really interesting because I think you need creativity as much in your nonfiction as you do in your fiction.

Brian: You really do. Because if I'm ghost writing for example and I'm recording our sessions just the way conversations go they're not a straight line. People will backtrack fast forward and then they forget to come back to where you were and you have to make it off. Blower's if it does happen in a straight line even if it does it's sometimes you have to get really creative. Sometimes you have to spot the holes in the story and ask where to go telling more about this and so you just have to have an eye for that. Now I did take a creative writing class in college cause I did minor in English and majored in communications that is my creative writing. My ideas were way too big for short stories. I found myself after getting to page 15 or 20 but I was just getting started and so I had to wrap it up abruptly and I would get a lower grade on my paper because you wanted your paper so abruptly and I know. The story wanted to be a novel and I didn't have time and wanted my paper. I felt like he saw it in dialogue is hard. That's one reason why I don't like writing fiction because writing realistic dialogue is hard. Creating a universe that is different. I mean I couldn't write science fiction. It's a different type of writing and I respect and love people who are able to do that and pull it off and make a realistic. I prefer to stick with stuff that I know and I love personal involvement in business so I stay in that pasture and I run very freely without it and and brings.

Melinda: We keep coming back to this book everybody. If you haven't got a copy of Brian's new book we'll let you know we can get it at the end but it reads very easily. Ah there it is that's being held up now.

Brian: Success Profiles for High Achievers. I'm just going to take a little shot of everybody because it's so key to success profiles conversations with high achievers. .

Melinda: My mind because it's just kept me up for three hours but you have to go in there and look every person that you meet. She is interesting but I was particularly enamored with Debbie Allen. She's a lifelong entrepreneur and she's written a book. I think there were six books bestsellers or something and they could even be more now. The highly paid expert and this goes to the crux ev'rybody of why we should be. Not taking no expertise for granted.

Brian: You know somebody needs to hear what you know and in her book The highly paid expert she talks about the different ways he can leverage what you know into something that can be monetized at all. And I mentioned some of those before hosting a live event doing webinars coaching programs mastermind programs and she talks about sales finals you know offering a free thing first and then those who want the free. Then you can make an offer for an inexpensive bang and those who take that might be interested in a more expensive than if they are really into what you're playing and they believe in you. And so some people some people will buy everything you do. Some people will never buy from you so don't get caught up that someone doesn't buy from you because that person just may not be your person that may not be or people you want to reach and why rached don't chase people who will never support you don't chase people who will never believe in your mission. But that person's not meant for you.

Melinda: I've had a role and I don't know how this goes down but as soon as you start doing the chasing you're on the begging end. So I sit very comfortably here and I wait for people to come to me and greet them with open arms and give them everything that I've got. And I feel that there's something in that isn't there that trust in yourself have that faith in yourself that you have something to give and you have something to offer and people will find you.

Brian: I tell a good friend of mine all the time you are the catch. You are the catch so act like it not in a condescending way not. In a considered way but you have something to offer the world and there are people in the world who need what you have. So act like the expert and and put yourself out there and don't be people over the head with your offer I just say I have this available if you want to learn more reach out to me. Why do you like Facebook wives for example about aspects of book writing. I invite people to write. Reach out to me.

Brian: They want no more. And I think that's really important. You have your own YouTube. You're on Facebook you're on LinkedIn you are everywhere you need to be.

That's the goal. I don't use YouTube as much as I perhaps should because I post all my videos on Facebook but maybe I should court some of those to YouTube because I do have some subscribers there too. But I've been building my my Twitter following and my Facebook following him my LinkedIn filings so it's keep me busy and I've got a lot of projects. In fact I'm doing the second round about it's on the real estate magazine and I hope that's going to be fine on the next week or so and I'm excited that I'll get right to work on the November issue right now.

Melinda: It's nice knowing I have this wonderful friend in Australia. I met him on LinkedIn. His name is Jeff MacDonald and he has this book that's just come out cool done and he found himself in a situation where he had I think it was something like 27 projects on the go.

But he wasn't finishing. He's written a series everyone called wrap up and he takes great business books and he condenses them down into a 30 page easy easy easily digested I guess summary and then if you like you go off and read and they've been very successful. His networking and coaching programs are.

But I found myself in the situation and I find myself now as everybody knows I have all these projects on the go and I don't finish any of them and that's a form of protest procrastination I know. It's interesting that someone of your caliber has a coach now you've mentioned that several times he is winning. We all know that coaches don't we.

Brian: Yeah, we do. We do this our blind spots.

And my coach is an Internet marketing expert and so he designed my website and he's helping to put together finals. He's helping to put together author print or livestock. And so you hire people who are better at something than you are. I don't have. A skill set in building a funnel all that technical stuff just confuses me and makes me want to scream. So I don't do it I pay someone to do that for me. We need every week in fact we're meeting tomorrow to go over aspects of this project and he's helping me build my business and he's really fantastic let's source out what you don't now source out what you need help with because you don't know everything you need. You need to stay in your lane. You need to focus on your core area of genius and sort out the stuff that you can do or how or really don't want to spend time doing. It's very much like deciding should I clean my house or not. Well obviously having a clean house or not. But the real question is do I do it or do I pay someone else to do it. You know how valuable is your time if you value your time at 200 dollars an hour and you can hire two people to come in for a couple hours and clean your house for 150. The question to ask yourself is can you clean your house better than they can and less than an hour. The answer is No. So you pay them to do it and now you can focus that hour on your core area of genius.

Melinda: Some of us had children for that for that.

There are a lot of online summits now everyone and we've just come off an indie publishing one that went for two days and it was just amazing with the likes of Joan Payne so much to learn. And at the end of what you do you can package that up and have another product to sell can't you. Because I noticed all those interviews are now available. For those of us who didn't have time to watch everything we couldn't buy that later. So it's all information overload isn't it.

Brian: It can be because this is going to be a two day event and people don't expect people to stick around for all 12 hours. Some people might be registering to hear their one favourite person but the recordings will be available afterwards for a small fee. And so people who missed part of it are all of it have the opportunity to take part in that and that conversation with us and Eidelson. So yeah it's really great. Information is everywhere it's just a matter of deciding what is important to you. There is information overload and I think it's very easy to be distracted by how much information is out there. That's why you know you really really know what your mission is and what your zone of genius is so that you can pay attention to those things that can help you accelerate in your life and your business and disregard the rest. Or at least minimize your exposure to the rest because if you're trying to go to a world class business you have to focus on other things that can help you the most and not be distracted by what other people want you to pay attention to. You are running your business this is your agenda this is your life so you do you. And don't be encumbered or enslaved to what other people think you should be paying attention to instead.

Melinda: How cool is this everyone is zone of genius. Yeah and a lot of the women here on this. I guess he listened to this one Brian and we don't like to I guess tell our stuff and being able to admit that we're actually good at things can be quite difficult. I'm I'm assuming that when you talk to all these very very successful people at the top of their games they've all had their doubts and they will overcome them haven't they.

Brian: And they have. In fact I still sometimes go through that but I think women in particular are socialized to. Cement and subvert and be the background player and really to some extent there's not a lot wrong with it because there is a place of time for it. But you do need to own your power and be who you are and share your unique message with the world and that's that's totally fine. And in fact I think it's great when women play at the top of their game. We need more of that. I think I interview more men than women because I find more men it's easier to find men play at the top of their game. That doesn't mean there are women out there I've interviewed women too but it's fascinating now. Not sure really where I want to go with that but it is okay for me to speak up and be who you are and share your message with the world we need that.

Melinda: The reason I brought it up is because even on my own podcast 135 people the writers that I interview are mostly women and the business experts at the top of their field are mostly male I think that's accurate.

A lot of the people I interview are business experts and personal development experts. If I am interviewing this coming week Dean Dwyer Ohlins who is on the show Undercover Boss one week. She is amazing and I can't wait to interview her on Monday. It can be a fascinating show.

Melinda: [01:02:05] It's really like this. This is the secret of podcasting everybody you get to speak to whoever you want whenever you want. About the most interesting things. Bye Brian. It's great to have you here.

Brian: [01:02:13] Yeah the list of people in this group is amazing. What why one person in the book is Laura Longmire and she really married the millionaire maker.

Melinda: [01:02:21] Now this is a woman who is clearly top of the game if she is making money. And they are happy to share this story super generous with their time there.

Brian: [01:02:27] Absolutely. You need to be very generous with your time and be generous with some of your free content because people who don't know who you are they want to sample you first. I heard her speak a number of times she is a powerhouse. She she stands in her power. She is very good at what she does and she knows that her conversation around money is very different than what you might see on television on CNBC or Suzy Orman or Dave Ramsey or David Bach Lalime our conversation about money is a lot of riches that you got sloppiness any listen to. And then because you will your head will explode. It's not the same conversation but she's really really awesome. And one thing I asked her during the show was when is it most appropriate to start talking to children about money because some families are pretty secretive about that. They don't tell their children star ashis is as soon as possible she set up her two children to be millionaires before they were adults. And she teaches them about money and where to invest and how to invest and it's fantastic. That's not a conversation that a lot of households have. I didn't have that conversation about money when I was living at home with my parents and well and I did okay I racecard I was information that was my business. I ran a little business on the farm raising cattle and selling them after the fair and whatnot and it paid for part of my college. So Balzar some but she takes it to a whole new level.

Melinda: She's really fantastic. I gave both my daughters bank accounts an ownership of their money when they were sort of 6 and 8 and it was really fantastic when they said I want I want I want I said Take.

heir money if you want to buy it and it's amazing how the one disappears but when they use their own money it's true it makes you value what they want most and that's one of the messages that you've given us here straight away isn't it. I know your purpose and move forward with that. Thank you, Brian for being with us today. The overall arching message everyone is O'Niell awesome which I just love that expression. Awesome. The book is is coming. The book is already out. We'll put that in show notes the certainly be the picture that we took here today too to show everybody that I can thoroughly recommend it. I enjoyed it. I keep books like yours Brian beside my desk because I love my fiction and of writing my fiction that these books that you write and you write they are inspirational aren't they.

Brian: I learn something new every time I talk to somebody and I could listen to the same interviews over and over again and read those interviews over and over again and pick up something new every time because I'm in a different space in my life than in my career.

Melinda: Final words of wisdom from Brian Wright.

Brian: Don't you dare play small, the world needs you.

Melinda: How is that. Don't play small everybody. That's it from Writer on the Road for another week.




About the author, Melinda

I'm an authorpreneur, English teacher and podcaster who dreams of a life on the road full of adventures and handsome heroes, whilst making squizillions of dollars in book sales to pay for my chocolate fix. In the real world, I write novels and non-fiction, and offer my expert advice via online courses (as soon as I make them) and writing retreats (as soon as I organise them).

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