Email: melinda@tropicalwriting.com.au     Phone Number AU: 0400703836
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Strategies for selling elephants

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In The 1 Page Marketing Plan, Allan Dib defines marketing as the strategy for getting your ideal market to know you, like you and trust you enough to become a customer.

He talks about the strategy for selling elephants which if you want to know the whole then you need to buy the book because my paraphrasing could get a bit dodgy.

But basically it goes like this: advertising is saying that a circus is coming to town and it has an elephant, publicity is when the elephant escapes and the local media write a story about it, and promotion is when the mayor tells the story about the elephant escaping and squashing  the town’s prized dahlias when he opens the circus. A strategy is when you plan the whole thing.

And to think the elephant looks so innocent

About the author, Melinda

I'm an authorpreneur, English teacher and podcaster who dreams of a life on the road full of adventures and handsome heroes, whilst making squizillions of dollars in book sales to pay for my chocolate fix. In the real world, I write novels and non-fiction, and offer my expert advice via online courses (as soon as I make them) and writing retreats (as soon as I organise them).

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