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Meditations on Starting a (Indie Writing) Business

That wonderful age-old adage, life wasn’t meant to be easy, comes to mind as I reflect on the journey of starting my Indie writing business. Hitting the road with kids, caravan, cats and dogs, sounded like a great idea, so I did. Starting a podcast to help others on their writing journey sounded like a great idea so I did. Moving my writing courses online cemented my hat-trick of good ideas so I started the process of doing that, too, well, sort of…and this is where things get sticky.

Time is a wonderful thing. There is never enough of it, especially when starting and growing a Indie writing business. We’re writers, right? And now we’re business people, marketers and salespeople. Lots of hats and lots of bundles to drop. We can’t, and shouldn’t, be good at everything and outsourcing the bits we can’t do, or don’t like, makes good business sense (yeah, I read that somewhere).

And herein lies the rub: once we outsource we’re reliant on others to work to our expectations, and as newbies, our expectations can sometimes be, well, a tad unrealistic. But we’re paying, we whine, and besides, we came to the Indie world because we want to be in control, right? Well, sort of…

The following five stages that people move through emotionally when changing their behaviour are lovingly filched from The 12 Week Year, by Brian Moran and Michael Lennington (2013):

  1. Uninformed optimism
  2. Informed pessimism
  3. Valley of despair
  4. Informed optimism
  5. Success and fulfilment

You can find out more about the authors’ work here. And, hopefully, it will help you, and me, manage our expectations. Getting more done in 12 weeks than others do in 12 months is a great idea in theory, but managing the emotional roller coaster has gotta be a priority or we’ll go nuts before we reach the nirvana of success.

There’s another age-old adage that comes to mind as I finish, it’s all good fun ’till the wheels fall off…hmmm, maybe it’s time for a little nut and bolt tightening and methinks managing our expectations of ourselves and our support network is a good place to start.

Happy writing…

About the author, Melinda

I'm an authorpreneur, English teacher and podcaster who dreams of a life on the road full of adventures and handsome heroes, whilst making squizillions of dollars in book sales to pay for my chocolate fix. In the real world, I write novels and non-fiction, and offer my expert advice via online courses (as soon as I make them) and writing retreats (as soon as I organise them).

1 Comment

  1. Sherrie on October 2, 2016 at 1:03 pm

    Love this! It is sad that so many get lost in the valley of despair and quit before they come out, when really it is all part of the cycle that we all need to fight through! (I just wish more people talked about it!). Glad though the book is helping!!!! 🙂

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