Have you given any thought to your LinkedIn profile lately? Adam Houlahan, author of The LinkedIn Playbook: Contact to Customers. Engage. Connect. Convert., provides a rundown on how to bypass the gatekeepers and reaching out to your ideal clients. He is also an international social media speaker with over 500,000 social media followers across multiple platforms. His advice? Sharing the right content, providing value for your clients and positioning yourself as an expert are three things to consider when posting on LinkedIn. Setting up your profile with a professional image, summarising what you do and why you do it, adding a call to action – you want people to be able to find you, right? – and explaining your why will give you an 80% success rate in attracting the right clients. If you’re anything like me, you have a profile but you haven’t optimised it, and taking the time to learn LinkedIn properly is on your To Do list but never quite makes it to the top. Well, it’s not as hard as you think and Adam has a course of two to help you along the way. You can find out more about Adam and his social media strategies here.
Don’t forget to check out Take 10 Social Facebook Ads Masterclass here.