When was the last time you conducted a social media audit, reviewing your strategies and reader reach? Kate VanderVoort, founder of Social Mediology, shares more than a few tips on how to build your brand, your online community and increase sales. As we chat about strategies for Facebook, Instagram and other online platforms to engage with our readers I find myself forgetting that I’m the interviewer and, instead, start taking notes. If you’ve ever wondered if spending an inordinate amount of time on social media networking is the best use of you time, then the answer is both yes and no. A social media presence is a must but it’s important to be intentional. Providing excellent content on a regular basis in an strategic manner is key. You can find out more about Kate, her online social media training and workshops here.
Fit’n Fifty Plus is this month’s sponsor of Writer on the Road. Check out Jennifer Gale’s coaching and fitness services here.